How the order works
The order in each category comes from one formula, published here in full. Payment, plans and purchases are not part of it.
The formula
- Completeness, up to 40 points: how many of the 8 fact types appear in the profile.
- Verification, up to 40 points: the share of facts verified by the business itself.
- Recency, up to 20 points: full for 90 days after the last verification, then falling gradually over a year.
With equal scores the order is fixed and no other data affects it.
Sources
A fact is marked as verified by the business, or as collected from a public source with a link. An expired fact is removed from the profile, and a field with no source stays empty.
Publishing
A profile is published only after its owner approves it. A person is named only with consent. A category is published only with at least 5 businesses.
Correction and removal
Fixing an error is always free. You can ask to remove a profile or a person's details at any time.